Make
Best Automation ValueThe best automation value for technically-capable users — more power than Zapier at a fraction of the cost.
Independent reviews by the Aheri Systems team — for MSMEs and entrepreneurs worldwide.
Starting from
$0/mo
1,000 operations/month, 3 active scenarios, 15-minute update interval, 3,000+ app integrations
Your first automation could be live today.
Quick answer
Make is a visual automation platform used by 700,000+ teams to connect 3,000+ apps with branching logic and data transformation. The free plan includes 1,000 operations/month; paid plans start at $9/month. It's ideal for African MSMEs who've outgrown Zapier's per-task pricing and need more complex workflows at lower cost.
Complex branching automations handle scenarios that would require manual intervention in simpler tools
Replaces Zapier Professional for teams with complex workflows at 30% of the cost
Advanced routing and data transformation automates higher-value business processes
Based on community benchmarks comparing Make vs Zapier operational costs for SME workflows
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The Problem Make Solves
The Pain
You are a business owner who has tried Zapier but keeps hitting limits — your workflows have too many steps, the logic gets complex, and the bill is unpredictable. You need branching conditions, data transformation, and multi-route scenarios that Zapier handles poorly or charges heavily for.
The Fix
Make's visual scenario builder lets you create complex automations with multiple branches, filters, and routes in a drag-and-drop canvas. You pay per operation, not per task step, and annual plans pool your credits across the year so busy months don't cost extra. Core plan at $9/month delivers more power than Zapier's $30 Professional plan.
What is Make?
Make (formerly Integromat) is a visual workflow automation platform used by 700,000+ teams to build complex multi-step automations connecting 3,000+ apps. Unlike Zapier's per-task model, Make charges per operation — each action in a workflow costs one operation. Its visual scenario builder supports branching logic, data transformation, and error handling that goes beyond what Zapier can offer. For technically comfortable users, it's the best automation value in the market.
Pros and Cons
+ What We Love
- ✓ Core plan at $9/month delivers far more power than Zapier's $30 Professional plan
- ✓ Visual canvas shows your entire scenario at once — easier to debug complex workflows
- ✓ Branching, routing, and data transformation built in without extra cost
- ✓ Annual plans pool operations across the year — busy months don't exceed the limit
- ✓ 3,000+ integrations covers virtually all popular business tools
- Watch Out For
- ! Operation counting is confusing — polling triggers consume operations even when nothing changes
- ! Steeper learning curve than Zapier for complete beginners
- ! Customer support is slower than Zapier — community forums are the primary resource
What Can You Do With Make? (Examples)
A few ways MSME owners and entrepreneurs use Make — this is not an exhaustive list.
Make Pricing
Free
$0/mo
1,000 operations/month, 3 active scenarios, 15-minute update interval, 3,000+ app integrations
Best for
Individuals testing Make's visual builder before committing
Core
$9/mo (annual)
10,000 operations/month, unlimited active scenarios, 1-minute interval, Make API access
Best for
Small businesses and freelancers running daily automations
Pro
$16/mo (annual)
120,000 operations/year (flexible), priority execution, advanced error handling, full-text logs
Best for
Growing teams with high-volume or complex automation workflows
Teams
$29/mo (annual)
120,000 operations/year, team collaboration, shared folders, user roles and permissions
Best for
Small to medium teams collaborating on automation projects
Your first workflow running in minutes.
Stop doing this manually. Start tonight.
Make handles it. You focus on growing. Setup takes under 30 minutes.
Who Is Make For?
Best For
- ✓Technical users who want more control than Zapier provides
- ✓Small businesses running complex automations with branching logic
- ✓Agencies building automation solutions for multiple clients
- ✓Teams migrating from Zapier to reduce per-task billing costs
Not Ideal For
- ✗Complete beginners who find visual workflows overwhelming (start with Zapier)
- ✗Users who need the breadth of Zapier's 7,000+ integrations specifically
Our Verdict
Make is our automation recommendation for technically comfortable African business owners. At $9/month for the Core plan, you get more automation power than Zapier's $30 Professional tier. The visual canvas is intuitive once you understand operations vs tasks. Start with the free plan, and switch to Core when you hit the 1,000 operation limit.
Aheri Systems team review
"Make handles complex multi-step workflows that Zapier couldn't without doubling my bill."
★★★★★ via G2
Quick Facts
Frequently Asked Questions
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Learn More — Make Guides
Step-by-step guides to get the most out of Make:
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