Make has a free plan. Free / from $9/mo.

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Make

Item: Make
Rating: 4.7
Author: Aheri Systems

Best Value

The honest answer on whether Make is right for your business — including who should skip it.

★★★★★ 4.7 (8,200 reviews)

| Automation | 500,000+ users

✓ MSME Verified ✓ Africa Ready ✓ Free Plan Available Founded 2012

Reviewed by the Aheri Systems team — focused on tools that work for African businesses and MSMEs.

Starting from

$0/mo

1,000 operations/month, unlimited scenarios

Try Make Free View Pricing Plans

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Quick answer

Make is a automation tool. It starts free, paid plans from Free / from $9/mo. Best for: Business owners with complex workflows who want to save time without hiring extra staff.

⏰ Save Time

6hrs/week

Automates complex multi-step processes that would otherwise require manual oversight every day

💰 Save Money

$500/mo

10x cheaper than Zapier at scale — same automation power for a fraction of the cost

📈 Make Money

+25% efficiency

Complex client workflows run automatically — deliver more projects without increasing your team

Based on user research across 500,000+ users

Current Deals

Zapier

Free plan — 5 Zaps forever

Make

Free plan — 1,000 ops/month

Notion

Free forever for individuals

HubSpot

Free CRM — no time limit

ClickUp

Free plan — unlimited tasks

View all deals

The Problem Make Solves

The Pain

Your business processes are complex. Simple if-then automations are not enough. You need branching logic, data transformation, and multi-step workflows that actually mirror how your business works.

The Fix

Make's visual canvas lets you see your entire automation as a diagram. Build complex workflows with filters, routers, and data transformers — then watch them run in real time.

What is Make?

Make (formerly Integromat) is a visual automation platform that lets you design, build and automate complex workflows without writing code. More powerful than Zapier for complex logic.

Pros and Cons

+ What We Love

✓ Far more powerful than Zapier for complex workflows
✓ Much cheaper — 10x more operations per dollar
✓ Visual canvas makes complex logic easy to understand
✓ Real-time execution monitoring
✓ Free plan includes unlimited scenarios

- Watch Out For

! Steeper learning curve than Zapier
! Fewer app integrations (1,500+ vs Zapier's 6,000+)
! Interface can feel overwhelming for beginners

What Can You Do With Make?

Real use cases from MSME owners and solo entrepreneurs:

✓ Complex client onboarding workflows with branching logic

✓ Data processing pipelines between multiple systems

✓ Multi-step invoice and payment workflows

✓ Advanced lead scoring and routing

✓ Automated reporting that pulls from multiple sources

🌍

Receive M-Pesa payment → automatically update your records + send client a confirmation Africa use case

Make Pricing

Free

$0/mo

1,000 operations/month, unlimited scenarios

Core

$9/mo

10,000 operations/month, all core features

Pro

$16/mo

10,000 operations/month, advanced tools

Teams

$29/mo

10,000 operations/month, team features

Start Free — No Credit Card Required

Ready to save 6 hours/week every week?

Start free. No credit card. Setup in under 30 minutes.

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Who Is Make For?

Best For

✓Business owners with complex workflows
✓Agencies
✓Operations teams
✓Anyone who outgrew Zapier

Not Ideal For

✗Complete beginners (start with Zapier)
✗Simple one-step automations

Our Verdict

Make is a strong choice for Business owners with complex workflows. The free plan is genuinely useful and setup is fast. Review the cons carefully before committing to a paid plan.

Aheri Systems team review

"Set up in under an hour. Saved me hours of manual work every week."

★★★★★ via G2

Quick Facts

Category Automation

Pricing Free / from $9/mo

Free Plan Yes

Time Saved 6 hours/week

Founded 2012

HQ Prague, Czech Republic

Users 500,000+

Alternatives to Make

zapier View review n8n View review activepieces View review

Compare tools side by side

Frequently Asked Questions

What is Make? +

Make is Make (formerly Integromat) is a visual automation platform that lets you design, build and automate complex workflows without writing code. More powerful than Zapier for complex logic. It is used by business owners with complex workflows and agencies who want to visual automation platform for complex workflows your business runs on.

Is Make free? +

Make has a free plan. On the free plan you get: 1,000 operations/month, unlimited scenarios. Paid plans start from $9/mo.

What can I use Make for? +

Make is used for: Complex client onboarding workflows with branching logic; Data processing pipelines between multiple systems; Multi-step invoice and payment workflows; Advanced lead scoring and routing; Automated reporting that pulls from multiple sources. It works best for business owners with complex workflows, agencies, operations teams, anyone who outgrew zapier.

Who is Make best for? +

Make is best for Business owners with complex workflows, Agencies, Operations teams, Anyone who outgrew Zapier. It is not ideal for Complete beginners (start with Zapier); Simple one-step automations.

How long does it take to set up Make? +

Most users have Make running within 30 minutes to 2 hours. No coding or technical skills are required. The free plan needs no credit card — you can start immediately.

Does Make work in Africa? +

Yes. Make is Africa Ready — it works in Kenya, Nigeria, Ghana, South Africa, and across the continent. It supports international payment methods and has no country restrictions on core features.

Make vs Zapier — which is better? +

Make and Zapier serve different needs. Make is the better choice for business owners with complex workflows because far more powerful than zapier for complex workflows. Zapier may be better for more complex use cases. See our full comparison for a detailed breakdown.

What tools and apps does Make integrate with? +

Make integrates with a wide range of popular business tools. It works especially well with tools in the Automation space and beyond. Alternatives like Zapier, N8n, Activepieces are also commonly used alongside it. Check the Make integrations page on their website for a full current list.

What are the limitations of Make's free plan? +

On Make's free plan: 1,000 operations/month, unlimited scenarios. Main limitations: Steeper learning curve than Zapier; Fewer app integrations (1,500+ vs Zapier's 6,000+); Interface can feel overwhelming for beginners. These limits are sufficient for most solo entrepreneurs getting started. Upgrade when your usage grows past the free tier.

What are the best alternatives to Make? +

The top alternatives to Make are Zapier, N8n, Activepieces. Each has different strengths — Zapier is best for complex workflows, N8n is popular for teams, and Make remains the top choice for business owners with complex workflows.