Mailchimp Features Explained (2026)
What Mailchimp actually does for your business — explained in plain English, not the marketing copy on their website. Every feature below tells you what it means for your day-to-day work.
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Quick answer
Mailchimp is the world's most recognised email marketing platform with plans from free to $350/month. The free plan caps at 250 contacts and 500 emails per month; paid plans start at $13/month. It works well for African MSMEs starting with email marketing but becomes expensive as lists grow beyond 5,000 contacts.
Mailchimp Features
We are documenting all Mailchimp features with plain-English explanations. Check back shortly — or read our full review in the meantime.
Read the full Mailchimp review →Which Mailchimp plan includes these features?
Not every feature is available on every plan. Here is what you get at each tier.
Free
$0/mo
250 contacts, 500 emails/month, basic templates, 1 audience
Best for: Beginners testing email marketing for the first time
Essentials
$13/mo (500 contacts)
5,000 emails/month, 3 audiences, A/B testing, remove Mailchimp branding, 24/7 support
Best for: Small businesses starting email campaigns seriously
Standard
$20/mo (500 contacts)
6,000 emails/month, advanced automation, predictive segmentation, 5 users
Best for: Growing businesses needing automation and analytics
Premium
$350/mo (10,000 contacts)
Unlimited sends, unlimited users, phone support, 4 onboarding sessions
Best for: Large businesses with big lists and complex campaigns
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