GetResponse review
More features per dollar than Mailchimp, especially if you use webinars, courses, or advanced automation.
The short answer
GetResponse is a comprehensive email marketing platform used by 350,000+ businesses with email, automation, landing pages, webinars, and course tools in one subscription. The free plan allows 500 contacts and 2,500 emails/month; paid plans start at $15.58/month annually. It's ideal for coaches, consultants, and e-commerce businesses wanting all-in-one marketing tools.
Reviewed by the Aheri Systems team for small businesses and growing teams.
- Starting price
- $0/mo
- Free plan
- Yes, card required
- Best for
- Online coaches and consultants selling through webinars and email sequences
- Not ideal for
- Businesses with 10,000+ contacts who need Mailchimp's brand recognition for integrations
- Setup
- No-code, 15-30 min
Our Verdict
GetResponse consistently outperforms Mailchimp on features per dollar for active email marketers. If you use webinars or online courses in your business, the Creator plan at $69/month replaces $200+ worth of separate tools. Start with the free plan, move to Starter when you need automation, and upgrade to Creator when webinars become part of your sales strategy.
Aheri Systems team review
How GetResponse scores
At a glance
Setup ⓘ How much technical skill is needed to set up and use this tool effectively.
No-codePricing Access ⓘ Whether pricing is accessible for small and growing businesses. Considers free tier quality and entry-level plan value.
Free / from $15/mo
The Problem GetResponse Solves
The Pain
You are a consultant or online coach who sends email newsletters but has no system for following up with leads, nurturing them over time, or hosting webinars to convert them. You're using three separate tools for email, landing pages, and webinars and the costs are adding up.
The Fix
GetResponse unifies email marketing, landing pages, automated sequences, and webinars in one platform. A lead captures their email on your landing page, receives a welcome sequence automatically, gets invited to a webinar, and is nurtured until they buy, all managed in one dashboard without switching between tools.
What is GetResponse?
GetResponse is a comprehensive email marketing and automation platform founded in 1998, used by 350,000+ businesses globally. It offers email campaigns, marketing automation, landing pages, webinars, and course creation in one platform, competing with both Mailchimp and ClickFunnels simultaneously. For small businesses ready to go beyond basic newsletters, GetResponse delivers more automation features per dollar than almost any competitor.
Pros and Cons
+ What We Love
- ✓ Free plan is genuinely useful, more generous than Mailchimp's restricted free tier
- ✓ All-in-one value is exceptional: email, landing pages, webinars, and courses bundled
- ✓ AI email generator and content tools on all paid plans
- ✓ 18% discount for annual billing makes it very competitive on price
- ✓ Works globally including markets with local payment method support
- Watch Out For
- ! Price jumps are steep, Starter to Marketer is 3x the cost for automation features
- ! Contact-based pricing means larger lists get expensive compared to email-based tools like Brevo
- ! Creator plan's webinar feature limits to 300 attendees, Enterprise needed for large audiences
What Can You Do With GetResponse? (Examples)
A few ways growing businesses use GetResponse. This is not an exhaustive list.
GetResponse Pricing
Free
$0/mo
500 contacts, 2,500 emails/month, landing pages, website builder, basic forms
Best for
Beginners with small lists testing email marketing before paying
Starter
$19/mo ($15.58 annual, 1K contacts)
Unlimited emails, autoresponders, unlimited landing pages, AI email tools, 24/7 support
Best for
Solo marketers and small businesses doing serious email campaigns
Marketer
$59/mo ($48.38 annual, 1K contacts)
Everything in Starter + advanced automation workflows, contact scoring, cart abandonment, 5 users
Best for
Growing businesses needing e-commerce automations and advanced segmentation
Creator
$69/mo ($56.58 annual, 1K contacts)
Everything in Marketer + online courses, webinars (300 attendees), content monetisation
Best for
Coaches, educators, and content creators monetising knowledge online
Who Is GetResponse For?
Best For
- ✓Online coaches and consultants selling through webinars and email sequences
- ✓E-commerce businesses needing cart abandonment and product recommendations
- ✓Content creators monetising email lists through courses and paid newsletters
- ✓Small businesses who want email + landing pages + automation in one tool
Not Ideal For
- ✗Businesses with 10,000+ contacts who need Mailchimp's brand recognition for integrations
- ✗Enterprise teams needing CRM-level contact management beyond email marketing
Quick Facts
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