Best Email Marketing Tools for Small Businesses
Tools reviewed: free plans, honest pricing, and who each one is actually built for.
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GetResponse
Best All-in-One EmailMore features per dollar than Mailchimp, especially if you use webinars, courses, or advanced automation.
Free / from $15/mo ✓ Africa Fit
Kit (ConvertKit)
Best for CreatorsThe best email marketing tool (software for sending emails to a list of subscribers) for solo creators and coaches, but the price rises steeply once your list grows past 1,000 people.
Free / Creator from $33/mo (yearly) ✓ Africa Fit
Mailchimp
Most PopularA fantastic entry level email tool for basic newsletters, but a very expensive choice if you need complex marketing automations.
Free / from $13/mo ✓ Africa Fit
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