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Kit (ConvertKit) Features

Kit (ConvertKit) Features Explained (2026)

The best email marketing tool (software for sending emails to a list of subscribers) for solo creators and coaches, but the price rises steeply once your list grows past 1,000 people. No technical knowledge needed. Setup takes Under 10 min.

6 features documented 🟢 No-code 📱 Web, iOS, Android ✓ Independent review

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Quick answer

Kit (formerly ConvertKit) is an email marketing platform for bloggers, coaches and solo sellers who want to earn from an email list. The free plan covers up to 10,000 subscribers but has no automations or sequences. Creator starts at $33 a month for 1,000 subscribers on yearly billing and adds automations, SMS and the Kit MCP for AI tools.

Kit (ConvertKit) key features: what each one means for your business

6 features, each explained as a specific business outcome, not a technical specification.

Visual Automation Builder (Creator and Pro)

A drag-and-drop screen where you set up rules like: if someone clicks this link, wait 1 day, then send this email. Your first working automation typically takes under 30 minutes with no coding required.

Tag-Based Segmentation

Every click, purchase, or form fill can apply a tag (a label) to a subscriber, so you can automatically send different emails to buyers versus people who have not yet purchased, without any manual sorting.

Built-in Digital Commerce

Charge for ebooks, courses, and one-off downloads directly from Kit without a separate online store. Stripe (a payment processor, the company that handles the card transaction) delivers the product automatically after payment.

Landing Page Builder

Create sign-up pages and opt-in forms without needing a website, from Kit's template library. Unlimited on every plan.

Broadcast and Sequence Analytics

Track open rate (the percentage of subscribers who opened your email), click rate, and unsubscribe rate per email so you can see which messages are working and rewrite the ones that are not.

Newsletter referral system (Pro)

Reward subscribers who share your newsletter. Pro includes a free SparkLoop plan to run the referral program.

These features in practice

12 real workflows Kit (ConvertKit) users run using these features.

✓ Send a 5-email welcome sequence automatically to every new subscriber who opts in from your website, without writing a single email manually each time

✓ Tag subscribers who click a pricing link in your email and trigger a follow-up 24 hours later asking if they have questions

✓ Sell an ebook or PDF guide directly from a Kit landing page (a sign-up page) without needing a separate online store

✓ Move subscribers from a sales sequence to a buyers list the moment they complete a purchase, so they stop receiving sales emails

✓ Run a weekly newsletter to your full list and track which topics get the most clicks over time

✓ Deliver a free lead magnet (a free resource like a checklist given in exchange for an email address) automatically within seconds of sign-up

✓ Segment your list (split subscribers into groups) by industry or job role using a short survey sent by broadcast email

✓ Send a re-engagement campaign to subscribers who have not opened any email in 90 days, then remove non-responders to keep your list healthy

✓ Automate a 30-day onboarding sequence for new coaching clients after payment is confirmed

✓ Create a referral sequence that rewards existing subscribers for sharing your newsletter sign-up link with a friend

✓ Schedule a product launch sequence: teaser email, open cart, close cart, and last-chance email all send automatically on a fixed schedule

✓ Set up a course drip (a course where each lesson is emailed automatically on a schedule, one at a time) so students stay engaged without you doing anything

See all 12 Kit (ConvertKit) use cases View all →

Features Kit (ConvertKit) does NOT have

Knowing what Kit (ConvertKit) cannot do is as important as knowing what it can. If you need any of these, a different tool may be the better fit.

! B2B teams who need a CRM (a pipeline tracking tool for managing sales deals) alongside email, use HubSpot instead

! E-commerce stores needing abandoned cart recovery (automatic emails to shoppers who left without buying), Klaviyo is purpose-built for this

! Businesses that need WhatsApp or SMS in the same platform as email, use Brevo or ActiveCampaign instead

! Teams with 3 or more people managing the same email account, MailerLite or Brevo handle multi-user access at lower cost

! Businesses in countries where international card billing is not possible or accessible

Which Kit (ConvertKit) plan includes these features?

Kit (ConvertKit) has 3 plans. Not every feature below is available on every tier: here is exactly what each plan unlocks.

Free

Up to 10,000 subscribers, unlimited landing pages, forms and email broadcasts, tagging and segments, sell digital products and subscriptions, 1 user

Best for: New creators building their first email list

Creator

$33 a month for 1,000 subscribers ($390 billed yearly); price rises with your list

Everything in Free plus unlimited visual automations and email sequences, Kit MCP for AI tools, A/B test subject lines, SMS marketing, 100+ app integrations, remove Kit branding, 2 users, 24/7 support, free migration

Best for: Creators who want welcome series and automated follow-ups

Pro

$66 a month for 1,000 subscribers on yearly billing (limited offer: $50 a month, $593 for the first year)

Everything in Creator plus subscriber engagement scoring, Subscriber Signals, engagement analytics, deliverability reporting, newsletter referral system, Facebook custom audiences, unlimited users, priority support

Best for: Established creators who want deeper reports, a referral system and a team

Full Kit (ConvertKit) pricing breakdown: every plan, every limit, every hidden cost Full breakdown →

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