Home / Tools / Kit (ConvertKit) / Alternatives
Best Kit (ConvertKit) Alternatives 2026
The best email marketing tool (software for sending emails to a list of subscribers) for solo creators and coaches, but the price rises steeply once your list grows past 1,000 people. If that is not the right fit, here are the 4 best email marketing alternatives, with honest pricing and who each one actually suits. Skill level: No-code.
Search all tools and guides
Why businesses switch from Kit (ConvertKit)
Mailchimp
A fantastic entry level email tool for basic newsletters, but a very expensive choice if you need complex marketing automations.
What we like
- ✓The visual drag and drop builder is incredibly easy for non technical users to master
- ✓Free plan allows you to test the platform with up to 250 contacts and zero financial risk
- ✓Integrates natively with over 300 popular apps including Shopify, Canva, and WordPress
Watch out for
- !The free plan was recently slashed from 2000 contacts down to just 250 contacts
- !You are charged for inactive and unsubscribed contacts unless you archive them manually
- !Multi step automations are entirely locked behind the $20 per month Standard plan
Best for
- ✓Solo entrepreneurs starting their very first email newsletter
- ✓Small e-commerce stores needing automated cart recovery emails
- ✓Local service businesses wanting to send monthly updates to clients
- ✓Content creators building an audience outside of social media
- ✓Nonprofits needing to send visually appealing donation appeals
- ✓Freelancers sending automated welcome guides to new clients
- ✓Bloggers distributing weekly articles to their reader base
- ✓small businesses looking for an easy to learn marketing platform
GetResponse
More features per dollar than Mailchimp, especially if you use webinars, courses, or advanced automation.
What we like
- ✓Free plan is genuinely useful, more generous than Mailchimp's restricted free tier
- ✓All-in-one value is exceptional: email, landing pages, webinars, and courses bundled
- ✓AI email generator and content tools on all paid plans
Watch out for
- !Price jumps are steep, Starter to Marketer is 3x the cost for automation features
- !Contact-based pricing means larger lists get expensive compared to email-based tools like Brevo
- !Creator plan's webinar feature limits to 300 attendees, Enterprise needed for large audiences
Best for
- ✓Online coaches and consultants selling through webinars and email sequences
- ✓E-commerce businesses needing cart abandonment and product recommendations
- ✓Content creators monetising email lists through courses and paid newsletters
- ✓Small businesses who want email + landing pages + automation in one tool
HubSpot
HubSpot's free CRM (a tool that stores every client conversation, deal, and follow-up task in one place) is genuinely excellent for small teams, but the paid upgrades are among the most expensive in the category.
What we like
- ✓Free CRM covers up to 1,000,000 contacts with no credit card required, a market-leading free tier
- ✓Email tracking shows when a prospect opens your email and how many times, visible directly inside Gmail
- ✓Deal pipelines are drag and drop with custom stages, typically taking under 2 hours to model your real sales process
Watch out for
- !Professional and Enterprise tier prices are among the highest in the CRM category: Marketing Hub Professional at $800/mo is out of reach for most small businesses
- !The $3,000 mandatory onboarding fee for Marketing Hub Professional is non-negotiable and surprises many buyers
- !Free plan email sends capped at 2,000/mo: a list of 5,000 contacts cannot be emailed in full without upgrading
Best for
- ✓B2B service businesses (companies that sell to other businesses) tracking 10 to 200 active leads at any time
- ✓Agencies managing client pipelines across multiple stages and multiple team members
- ✓Consultants who want to see when a prospect opens their email and get automatic follow-up reminders, at no cost
- ✓Small sales teams that need a shared CRM (client tracking tool) without paying $50 to $150 per person per month
- ✓SaaS startups (software companies) building their first sales process before hiring a dedicated salesperson
- ✓Freelancers managing recurring client relationships and tracking when renewals and upsells are due
- ✓E-commerce businesses using HubSpot's free live chat and shared inbox for customer support queries
- ✓-based B2B businesses that need a CRM and can pay via international card
Brevo
Brevo's free plan sends up to 300 emails per day with no contact limit, which beats every competitor at this price point, but the daily cap means it is not suitable for businesses that send large campaigns in one batch.
What we like
- ✓No contact limit on the free plan, which is rare and genuinely valuable
- ✓Automation is available on the free plan, unlike Mailchimp
- ✓Drag-and-drop email builder requires no design skills
Watch out for
- !300 emails per day cap on the free plan means large campaigns take multiple days to complete
- !Brevo logo appears in all free plan email footers
- !Advanced automation workflows require the Business plan
Best for
- ✓Service businesses sending follow-up sequences to leads under 2,000 contacts
- ✓Founders who want automation on a free plan (Mailchimp does not offer this)
- ✓Anyone sending transactional emails like receipts or confirmations
Still not sure which tool to pick?
Start from the problem, not the tool. Each Aheri system names the exact tools it runs on and why.
Find your system →