11x.ai review
11x.ai sells AI sales workers that find prospects, run outreach and answer inbound leads on their own, but with plans from $2,417 to $5,333 a month on yearly contracts it suits established B2B sales teams, not small budgets.
The short answer
Report outdated info11x.ai is an AI sales platform that uses AI workers to do sales tasks on their own. Alice handles outbound: she researches prospects, sends outreach across several channels, follows up and books meetings. Julian handles inbound: he answers new leads by phone, chat, SMS and WhatsApp, qualifies them and books meetings. 11x publishes its starting prices: Alice from $3,750 a month, Julian Chat from $2,417 a month and Julian Voice from $5,333 a month, all billed yearly. Pro and Enterprise are priced on request. It is built for business-to-business sales teams with the budget for a yearly contract, not for small businesses.
Reviewed by the Aheri Systems team for small businesses and growing teams.
- Starting price
- $3,750/mo, billed yearly
- Free plan
- No free plan
- Best for
- Enterprise B2B companies with annual contract values above $10,000 per client where closing 1 to 2 additional deals per month justifies the AI SDR cost
- Not ideal for
- Small businesses with modest monthly revenue: the lowest published plan is $2,417 a month on a yearly contract
- Setup
- Technical, Half a day
- AI features
- Alice: prospect research +5 more
Our Verdict
Choose 11x.ai if you sell to other businesses, have a large list of possible buyers and a deal value high enough to justify a yearly contract. Alice (outbound) starts at $3,750 a month and Julian (inbound) at $2,417 a month for chat or $5,333 a month for voice, all billed yearly. Plan for someone on your team to watch what the AI sends and check the meetings it books. For small businesses with modest deal sizes, this is out of budget; a simpler outreach or CRM tool will give you more for the money.
Aheri Systems team review
How 11x.ai scores
At a glance
AI Features ⓘ Native AI features built into this tool. Does not include features added via third-party integrations.
Setup ⓘ How much technical skill is needed to set up and use this tool effectively.
TechnicalPricing Access ⓘ Whether pricing is accessible for small and growing businesses. Considers free tier quality and entry-level plan value.
From $2,417/mo (billed yearly)
Risk Reversal
11x.ai does not offer a free trial or monthly subscription. Some enterprise contracts include a 90-day performance review milestone that must be negotiated during the sales process. There is no standard refund policy published, so all financial commitment is at risk from day one of signing the annual contract.
The Catch
11x.ai requires an annual contract with no monthly exit option, and the 1 to 2 week setup phase plus 3-month AI ramp period means you are paying full contract cost for 4 months before Alice reaches peak performance, representing $20,000 to $34,000 in pre-optimisation fees on the Growth plan.
The Problem 11x.ai Solves
The Pain
You are running a B2B sales operation where your SDR team spends 70% of their time on manual prospecting, list building, and follow-up email writing rather than speaking with qualified prospects, and your pipeline volume is capped by how many people physically showed up and made calls this week.
The Fix
11x.ai deploys Alice, an AI SDR agent that researches your ideal customer profile (a precise description of the company type and decision-maker most likely to buy from you), identifies matching prospects from third-party databases, and runs personalised multi-channel sequences across email, LinkedIn, and SMS simultaneously, 24 hours a day without any human managing each step. Julian, the AI phone agent, calls inbound leads within seconds of a form submission and qualifies them against your defined criteria before booking a meeting directly onto the account executive's calendar, capturing leads that would otherwise go cold during off-hours. The result for enterprise B2B teams is a predictable daily volume of qualified meeting bookings without the hiring, training, management time, and turnover costs of a human SDR team.
What is 11x.ai?
11x.ai is an AI sales automation platform (software that handles prospecting, outreach, and meeting booking automatically using artificial intelligence rather than human effort) that deploys AI agents named Alice (outbound email and LinkedIn SDR) and Julian (inbound phone qualification agent) to execute sales development tasks continuously across all time zones. It solves the scale problem in B2B outbound sales, where a single human SDR (Sales Development Representative, the salesperson whose job is to find leads and book meetings for senior salespeople to close) contacts 40 to 60 prospects per day, while Alice manages hundreds of personalised multi-channel sequences simultaneously. For companies paying $80,000 to $120,000 per year for a junior SDR plus management overhead, 11x.ai positions itself as a cost-equivalent alternative that operates without sick days, holidays, or turnover.
Pros and Cons
+ What We Love
- ✓ Alice operates 24 hours a day across all time zones, sending outreach to prospects in Australia at 3am local time without any human involvement, shift scheduling, or overtime costs
- ✓ SOC 2 Type II certified and GDPR compliant with AES-256 data encryption at rest and CASA Tier 3 certification, meeting the security requirements of enterprise procurement and legal teams
- ✓ Julian calls inbound leads within seconds of a form submission, capturing speed-to-lead (the time between a prospect showing interest and receiving a response) at a rate no human SDR team can match across all hours
- ✓ Alice conducts outreach in 105 plus languages, allowing companies to target international markets without hiring localised SDR staff in each country or time zone
- ✓ Bi-directional CRM sync with Salesforce and HubSpot updates pipeline data in real time as Alice books meetings, tags prospects, and categorises replies without any manual data entry
- ✓ Backed by $70 million in funding from Andreessen Horowitz and Benchmark Capital, providing institutional stability and a multi-year development roadmap
- ✓ Reply categorisation AI reads every prospect response and classifies it as interested, objection, out-of-office, or unsubscribe, routing each category to the appropriate automated next action
- ✓ Multi-channel sequence builder coordinates campaigns across email, LinkedIn, and SMS in a single workflow rather than requiring management of three separate outreach tools
- Watch Out For
- ! No monthly subscription option: all plans require an annual contract, committing $50,000 to $100,000 upfront before any results are demonstrated or measured
- ! The 1 to 2 week setup plus 3-month AI ramp period means companies pay full cost for 4 months before Alice reaches peak performance, making first-year cost per meeting significantly higher than the steady-state figure
- ! No built-in dialer (an outbound phone calling system) is included, so companies needing outbound calling beyond Julian's inbound qualification capabilities must subscribe to a separate tool at additional cost
- ! AI-generated outreach emails are reported by users to feel generic to sophisticated B2B buyers, reducing open and reply rates compared to deeply researched, human-written sequences targeting narrow niches
- ! 11x.ai does not maintain its own B2B prospect database, relying on third-party data providers for contact information, which introduces data quality gaps in niche industries and smaller geographic markets
- ! Exiting the annual contract before term is difficult, with multiple user reviews citing inflexibility in contract terms when their business conditions changed significantly during the year
Top features
Multi-Channel Sequence Builder
A drag-and-drop interface for building coordinated outreach campaigns across email, LinkedIn, and SMS with defined time delays between each step, so Alice executes the full sequence automatically without a human managing timing or channel switching.
CRM Bi-Directional Sync
Connects to Salesforce or HubSpot and updates both systems in real time as Alice books meetings, tags prospects, or records conversation history, so the sales team's CRM (client relationship management system) reflects the AI's activity without manual data entry.
Speed-to-Lead Automation
Triggers Julian to call an inbound lead within seconds of a form submission, capturing the prospect at peak interest before they contact a competitor, with call summaries and qualification notes automatically added to the CRM record.
Multi-Language Outreach
Executes outreach sequences in 105 plus languages, allowing one Alice agent to contact prospects in Germany in German, in Brazil in Portuguese, and in Japan in Japanese, all from the same campaign without any human translation.
Playbook Templates
Pre-built outreach sequence structures for common B2B scenarios (cold outreach, conference follow-up, competitive displacement) that define message cadence, tone, and call-to-action, so teams can launch Alice quickly without writing sequences from scratch.
What Can You Do With 11x.ai? (Examples)
A few ways growing businesses use 11x.ai. This is not an exhaustive list.
11x.ai Pricing
Alice Growth (outbound)
$3,750/mo, billed yearly
Up to 5 users; up to 2,000 new prospects a month; managed mailboxes; two-way CRM sync
Best for
Sales teams that want AI to find prospects and run outreach
Julian Chat Growth (inbound)
$2,417/mo, billed yearly
Up to 3,000 chats a month; qualification, routing and meeting booking
Best for
Teams that want every website chat, SMS and WhatsApp lead answered fast
Julian Voice Growth (inbound)
$5,333/mo, billed yearly
Up to 2,000 calls a month; phone numbers and live transfers included
Best for
Teams that want inbound calls answered and qualified by AI
Pro and Enterprise
Custom quote
Alice Pro adds outreach in 105+ languages
Best for
Larger teams and higher volumes
Who Is 11x.ai For?
Best For
- ✓Enterprise B2B companies with annual contract values above $10,000 per client where closing 1 to 2 additional deals per month justifies the AI SDR cost
- ✓Sales teams with a well-defined ideal customer profile and a large total addressable market of at least 10,000 reachable prospects to sustain high-volume automated outreach
- ✓Companies that have already validated outbound sales messaging with human SDRs and now want to scale that process without proportionally scaling headcount
- ✓RevOps teams that can dedicate a part-time resource to managing the AI agent's performance, tuning sequences, and monitoring reply categorisation accuracy
- ✓SaaS companies in hypergrowth phases that need to cover multiple geographies simultaneously without hiring SDR teams in each time zone
- ✓Sales agencies that want to offer AI-driven outbound as a managed service to clients under a white-label arrangement
Not Ideal For
- ✗Small businesses with modest monthly revenue: the lowest published plan is $2,417 a month on a yearly contract
- ✗Companies selling low-price products, where the cost of each booked meeting could be higher than the profit from a sale
- ✗Businesses with a small list of possible buyers, where high-volume outreach would use up the list quickly
- ✗Teams that cannot spare someone to review what the AI sends and the meetings it books
11x.ai Integrations
Tools 11x.ai connects with, and what each connection actually does for your business.
Salesforce
Bi-directional sync that writes every Alice-booked meeting, prospect tag, and conversation note directly into Salesforce opportunity records, keeping the enterprise CRM accurate without any manual data entry by the sales team.
HubSpot
Pushes qualified leads and booked meetings from Alice directly into HubSpot pipeline stages, so sales managers see the full funnel from AI outreach to deal stage without switching between platforms.
Gmail
Connects Alice's outreach to your company email domain so all messages appear to come from a real person on your team rather than an automated tool, preserving sender reputation and email deliverability.
Microsoft Outlook
Alternative email connection for companies on Microsoft 365, allowing Alice to send outreach from Outlook-based company email addresses with the same personalisation and deliverability protections as Gmail.
LinkedIn Sales Navigator
Connects Alice to LinkedIn's premium prospecting database so the agent can send connection requests and InMail messages to prospects as part of a coordinated multi-channel sequence alongside email.
AI in 11x.ai
11x sells AI sales workers, so AI is the whole product. Alice handles outbound sales: finding and researching prospects, writing outreach and booking meetings. Julian handles inbound: answering new leads by phone, chat, SMS and WhatsApp, qualifying them and booking meetings. Both are sold on yearly contracts priced for sales teams, not small budgets.
Alice: prospect research
Finds and researches prospects for you and tracks buying signals and lead scores so outreach goes to the accounts most likely to buy.
Plan: Alice Growth and up · Extra cost: Alice Growth from $3,750 a month, billed yearly · Source
Alice: outreach and follow-ups
Writes and sends personal outreach across several channels, follows up and books meetings. Priced per prospect, not per message.
Plan: Alice Growth and up (up to 2,000 new prospects a month on Growth) · Extra cost: Included in the Alice plan · Source
Alice: mailboxes and CRM sync
Sending mailboxes are managed for you, and activity syncs both ways with your CRM.
Plan: Alice Growth and up · Extra cost: Included in the Alice plan · Source
Alice: outreach in 105+ languages
Writes outreach in more than 105 languages.
Plan: Alice Pro and up · Extra cost: Pro is priced on request · Source
Julian: AI phone agent
Answers and calls inbound leads by phone, qualifies them, routes them to the right person and books meetings. 11x says it replies in under 60 seconds, day and night. Phone numbers and live transfers are included.
Plan: Julian Voice Growth and up (2,000 calls a month on Growth) · Extra cost: From $5,333 a month, billed yearly · Source
Julian: chat, SMS and WhatsApp
Answers inbound leads in website chat, SMS and WhatsApp, qualifies them and books meetings.
Plan: Julian Chat Growth and up (3,000 chats a month on Growth) · Extra cost: From $2,417 a month, billed yearly · Source
Checked against 11x.ai's own website on 15 October 2026. AI features change often, so we re-check every 6 months.
Quick Facts
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Before You Sign Up
What the marketing page does not tell you.
Wins vs Loses
Replaces a junior SDR at $60,000 to $80,000 per year in base salary plus $20,000 to $40,000 in benefits, management time, and recruitment costs, with an AI agent that operates continuously across time zones at an equivalent annual cost of $50,000 to $100,000.
Hidden Costs
11x publishes its Growth plan prices. Alice (outbound) costs $3,750 a month, billed yearly, for up to 5 users and 2,000 new prospects a month. Julian Chat (inbound) costs $2,417 a month for up to 3,000 chats, and Julian Voice costs $5,333 a month for up to 2,000 calls, both billed yearly. Pro and Enterprise plans are priced on request. 11x says there are no setup fees. One thing to check with 11x: its pricing FAQ gives a yearly Alice figure that does not match 12 times the monthly price.
Your Data
11x.ai holds SOC 2 Type II certification (an independent security audit confirming the platform meets enterprise data protection standards), is GDPR and CCPA compliant, and holds CASA Tier 3 certification validating security across infrastructure, application, and incident management layers. Data at rest is encrypted using AES-256 (a military-grade encryption standard) within AWS (Amazon Web Services) data centres. All transmissions are protected via TLS encryption.
Frequently Asked Questions
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