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Zoho Bigin Features Explained (2026)
The rare CRM that a non-technical small business owner can actually set up and stick with. No technical knowledge needed. Setup takes 1 hour.
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Quick answer
Zoho Bigin is a small-business CRM from Zoho, built for teams that find full CRMs like Salesforce or HubSpot too heavy. It organises leads and deals into visual pipelines, includes email, a built-in phone, and automation, and starts free for one user. Paid plans run from about $7 to $18 per user per month. It connects to the wider Zoho suite, so invoicing, books, and support can all share the same customer record.
Zoho Bigin key features: what each one means for your business
6 features, each explained as a specific business outcome, not a technical specification.
Visual pipelines
Drag deals through stages so you always see what is where.
Built-in phone and email
Call and email contacts from inside the CRM, logged automatically.
Workflow automation
Trigger reminders and actions when a deal changes stage.
Activity reminders
Prompts you for the next step on every open deal.
Mobile app
Manage your pipeline and log activity from a phone.
Zoho suite connection
Shares the customer record with Zoho Invoice, Books, and Desk.
These features in practice
4 real workflows Zoho Bigin users run using these features.
Features Zoho Bigin does NOT have
Knowing what Zoho Bigin cannot do is as important as knowing what it can. If you need any of these, a different tool may be the better fit.
Which Zoho Bigin plan includes these features?
Zoho Bigin has 4 plans. Not every feature below is available on every tier: here is exactly what each plan unlocks.
Free
$0/mo
1 user, 500 records, 1 pipeline, 3 automations, built-in phone
Express
$7/user/mo
50,000 records, 3 team pipelines, email and WhatsApp Business integration, 30 automations ($9 billed monthly, $7 billed annually)
Premier
$12/user/mo
100,000 records, 5 team pipelines, 50 advanced automations, multi-currency ($15 billed monthly, $12 billed annually)
Bigin 360
$18/user/mo
1 million records, 15 team pipelines, 100 advanced automations ($21 billed monthly, $18 billed annually)
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