What Can You Do With Loom? (2026)
7 real ways productivity owners and small teams use Loom. Not marketing copy.. Loom's free plan caps videos at 5 minutes, which covers most async updates perfectly, but you will need the Business plan at $12.50 per month if you want longer recordings or custom branding.
Search all tools and guides
Quick answer
Loom is a free screen and camera recording tool (a tool that lets you record your screen with your face in the corner and share the link instantly) used by 25 million people. The free plan allows unlimited videos up to 5 minutes each and works on any computer without technical setup.
Loom use cases for growing businesses
7 workflows Loom users run: specific, real, and applicable to your productivity situation.
Record a 3-minute walkthrough of a proposal instead of scheduling a call to present it
Send a screen recording of a bug or design feedback instead of writing a long email
Create a client onboarding video once and send the same link to every new client
Record a project status update for a client who is in a different time zone
Walk through a document with voice commentary instead of writing margin notes
Create internal training videos that team members can watch at their own pace
Replace your weekly team update email with a 4-minute Loom summary
Who uses Loom most
- ✓Solo founders on stable internet who record short client updates or walkthroughs
- ✓Consultants replacing unnecessary sync calls with async video
- ✓Freelancers delivering feedback or project updates to remote clients
- ✓Anyone who currently writes long explanation emails and wants to switch to video
Not the right fit for
- ✗Users on low or unstable bandwidth connections, use voice notes or written async tools instead
- ✗Anyone needing recordings longer than 5 minutes regularly, use the Business plan or Screencastify instead
- ✗Teams needing video hosting and course delivery, use Vimeo or Teachable instead
Ready to put Loom to work?
Stop reading about it. Your first automation can be live today.